Robert W. Dyche IV
Founder & GEO Strategist
Robert W. Dyche IV is the founder of Stay Citable, a Generative Engine Optimization (GEO) agency. He developed the Day 0-to-90 citation baseline and proof-cycle methodology using 50-100 prompts across six engines (ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot) to deliver defensible before/after data for clients.
About Robert W. Dyche IV
Robert W. Dyche IV founded Stay Citable to help brands own the answers that ChatGPT, Perplexity, Gemini, and other AI models give to their buyers. With over a decade in technical search and content systems, he shifted focus after watching zero-click AI search sessions rise to 93% (SparkToro / Memetik data) and B2B buyers starting research inside LLMs at 79% (G2 2025 Buyer Behavior Report).
His core contribution is the Day 0-to-90 citation proof-cycle methodology. On Day 0 he locks 50-100 high-intent prompts drawn from client keyword clusters and buyer questions, runs them fresh across six engines (ChatGPT, Perplexity, Gemini, Claude, Grok, Microsoft Copilot), and records every citation, position, and source. The same matrix is re-tested at 30, 60, and 90 days. Every lift is traceable to the exact content, schema, or entity work performed. This protocol is now used for every retainer client and distributed publicly in the free citation audit.
Robert's "why" is straightforward: most organizations still optimize for blue links that fewer buyers click. He builds the systems that place client brands inside the synthesized answers that actually drive decisions and 9x-higher conversion rates versus traditional organic in some tracked datasets (Semrush January 2026 benchmark: 15.9% AI referral conv vs 1.76% Google).
GEO Experiments & Track Record
Robert personally designs and oversees the measurement for Stay Citable clients. Programs follow a documented 4-phase cadence with primary source attribution.
- Day 0 baselines: Full 50-100 prompt matrix across 6 engines before any changes.
- Foundation (0-30 days): Schema (FAQPage, Article, Organization, Person/SameAs), content restructuring, first entity signals. Early internal verification signals and Perplexity/Gemini traces frequently appear.
- First lifts (30-60 days): 15-30%+ of target prompts surface brand citations. Relative share-of-voice gains tracked against competitors on the same schedule.
- Compounding (60-90 days): Multi-engine presence. Observed client patterns: 150-400% increase in tracked AI referral sessions and 35-55% of priority prompts producing direct citations/recommendations.
Methodology draws from the Princeton GEO paper (Aggarwal et al. 2023), Semrush AI traffic benchmarks, Microsoft Clarity patterns, and hundreds of raw matrices from 2025-2026 programs. No post-hoc selection; every number ties back to timestamped re-tested prompts.
Photo asset plan: Professional headshot to be placed at public/images/robert-dyche-headshot.jpg (with proper alt text and Person image schema). Current profile uses site og-image and entity schema.
Key Publications & Internal Links
Select posts authored by Robert that establish expertise in the exact areas buyers and AI models need:
- How to Measure and Prove GEO Results: Day 0 to 90 Proof Cycles — Exact methodology with data tables, timelines, and how to replicate the matrix yourself.
- GEO Retainer ROI: Typical Citation Lift Timelines and Results for B2B and SaaS — Real program data from 30/90/180-day windows plus conversion and payback benchmarks.
- What is Generative Engine Optimization (GEO)? The Complete Guide for 2026 — Princeton paper-backed strategies, platform differences, and the nine tactics that actually move visibility (source citation, stats, quotes, fluency).
- AEO Content Audit Guide — Practical checklist and process for identifying citation gaps before any work begins.
- Competitor Analysis for AI Citations — How to run side-by-side matrices so relative share-of-voice is defensible.
- AEO for B2B Marketing — Sector-specific tactics and measurement for enterprise software and professional services.
Full archive: All articles on GEO and AI search optimization.
Start here on the main site: Stay Citable homepage or run the free AI Citation Readiness Checklist (the same Day 0 baseline used for clients).
Recent Articles by Robert
The AEO Content Refresh Playbook: How to Update Old Articles for AI Search
AI search platforms favor fresh, structured content. Brands that refresh content quarterly see significantly higher AI citation rates. Here's the exact process to update old articles for AEO.
AEO for B2B Marketing: How to Build a Content Strategy That Gets Your Brand Into AI Answers
B2B marketing teams need a new content strategy for AI search. Here's how to build content that ChatGPT, Perplexity, and Gemini cite — with a 90-day roadmap.
AEO for E-commerce: How to Get Your Products Cited by AI
AEO for e-commerce means structuring product pages so ChatGPT, Perplexity, and Google AI Overviews cite your products. Here's exactly how to do it.
AEO for Professional Services: How Consultants, Agencies, and B2B Firms Get Cited by AI
Professional services firms are invisible to AI by default. Here's the AEO strategy consultants, agencies, and B2B firms need to get cited by ChatGPT, Perplexity, and Gemini.
AEO for SaaS Companies: Getting Your Product Cited in AI Answers
B2B SaaS AEO guide: how to get your product cited by ChatGPT, Perplexity, Gemini, and Claude. Covers content architecture, per-engine strategy, and third-party corroboration.
Best AEO Tools in 2026: How to Track and Improve Your AI Search Visibility
Comparison of the best AEO and GEO monitoring tools in 2026: Otterly.AI, SE Visible, Profound, Superlines, ConvertMate, LLMrefs. Pricing, features, and which tool is best for your use case.
AEO vs SEO vs GEO: What's the Difference and Which Do You Need in 2026?
Understand the precise differences between AEO, SEO, and GEO, and learn how to develop a unified content strategy for Google, voice assistants, and AI models.
The AI Citation Readiness Checklist: 15 Things That Make AI Engines Cite Your Content
A 15-point checklist for getting cited by ChatGPT, Perplexity, and Gemini. For each item: what to do, why AI cites it, and a concrete example.
Best GEO Agencies in 2026: Top Generative Engine Optimization Firms Ranked
The definitive guide to the best Generative Engine Optimization (GEO) agencies in 2026. Compare specialized AI citation firms vs. traditional SEO agencies retrofitting GEO services.
CEO Guide to AI Citation Impact: From 5% to 47% Lift to Real Pipeline and Revenue
For CEOs evaluating GEO investments: real 2025-2026 data from locked Day 0-90 proof cycles shows jumps from 3-5% baseline citation rates to 35-55% on priority prompts, 150-400% AI referral session lifts, and 15.9% conversion on AI-referred traffic versus 1.76% Google organic. Decision framework table, payback examples by vertical, exact measurement protocol, and the 60-90 day roadmap that turns visibility into pipeline.
How to Do Competitor Analysis for AI Citations (And Win Share of AI Voice)
AI competitor analysis reveals which brands ChatGPT, Perplexity, and Gemini cite instead of yours — and exactly what content changes will shift citations your way.
Ecommerce GEO Case Study: 47% Citation Rate After 90 Days for Outdoor Gear Retailer (Day 0-90 Proof Cycle)
Real results from an outdoor apparel and gear ecommerce brand: how a 72-prompt matrix across six engines documented a jump from 5% to 47% direct brand and product citations in 90 days using the Day 0 baseline and structured retests.
Exactly What a Free Citation Audit Delivers in 5 Business Days
A no-obligation free citation audit gives you a full 50-100 prompt baseline tested across 6 engines, a 10-point gap analysis, and a prioritized 60-90 day roadmap. See the exact process, what the 5-business-day deliverable contains, and real client outcomes from 42% and 51% citation lifts.
Free AI Citation Audit Checklist: Exactly What We Test Across Perplexity, ChatGPT, and Gemini
Exact 10-point audit checklist Stay Citable runs when testing whether your brand will be cited by Perplexity, ChatGPT, or Gemini. Actionable signals with engine-specific notes and how to fix gaps. Includes free audit CTA.
GEO Retainer ROI: Typical Citation Lift Timelines and Results for B2B and SaaS
Realistic citation lift timelines and business ROI for GEO retainers. Data on when measurable AI visibility appears (2-12 weeks initial signals), typical conversion and pipeline impact for B2B/SaaS, and benchmarks from real programs.
How Long Does AEO Take? Setting Realistic Expectations for AI Citation
Get honest, research-backed timelines for AEO results. Covers per-platform citation windows, phase-by-phase milestones, and what separates fast movers from slow ones.
How much does GEO cost in 2026? Exact benchmarks and realistic tiers
Exact 2026 GEO agency pricing benchmarks from live agency sites and roundups. Compare Embarque, Digital Elevator, and others, plus Stay Citable's 5 named tiers with inclusions and who each is for.
How to Get Your Brand Cited by Claude (Anthropic's AI) in 2026
Learn how to get your brand cited by Claude, Anthropic's AI. Specific AEO strategies for Claude citations, grounded in generative engine optimization research and platform behaviors.
How to Measure AI Citations: Tools & Metrics for GEO Tracking
AI citation tracking tools measure how often ChatGPT, Perplexity, and Gemini mention your brand. Here are the exact tools, metrics, and methods to use.
How to Measure and Prove GEO Results: Day 0 to 90 Proof Cycles
Exact methodology Stay Citable uses to prove GEO results with Day 0 baselines, 30/60/90-day retests across 50-100 prompts and 6 engines. Includes data tables, timelines, and how to replicate the proof cycle yourself.
How to Rank in Perplexity AI: A Marketer's Guide
Learn exactly how to rank in Perplexity AI and secure brand citations. Discover proven generative engine optimization strategies based on Princeton GEO research.
Marketing Agencies GEO Case Study: 47% Citation Rate After 90 Days (Day 0-90 Proof Cycle)
Real results from multiple marketing agency clients: how 50-72 prompt matrices across six engines documented jumps from 2-4% to 39-47% direct brand citations in 90 days using the Day 0 baseline and structured retests. Grounded in B2B marketing playbook tactics.
How to Optimize for Google AI Overviews
Learn how to optimize for Google AI Overviews and secure citations. Proven GEO strategies backed by Princeton research, seoClarity, and Seer Interactive data.
Professional Services GEO Case Study: 51% Citation Rate in 90 Days for Consulting Firm
Case study of a strategy consulting firm that moved from 3% to 51% of priority prompts producing direct brand citations using the Day 0-90 proof cycle across 50-100 prompts and six engines.
Real Example: What a 5-Business-Day Free Citation Audit Delivers (Prompt Matrix + Lifts Walkthrough)
See the exact 50-100 prompt matrix, buyer query examples, gaps discovered, Day 0/30/60/90 table excerpt, and the lifts that actually resulted (5% to 47% SaaS, 3% to 51% professional services, 35-55% aggregate across 12 programs). Verbatim from a real free $0 citation audit delivered in 5 business days across 6 engines including Claude, Grok, and Copilot.
The ROI of GEO: How to Measure the Business Value of AI Visibility
GEO ROI is measurable. AI-referred traffic converts at significantly higher rates than organic search. Here's the complete framework to calculate and report GEO return on investment.
B2B SaaS GEO Case Study: 42% Citation Rate After 90 Days (Day 0-90 Proof Cycle)
Real results from a B2B SaaS client: how 50-100 prompt matrices across six engines documented a jump from 4% to 42% direct brand citations in 90 days using the Day 0 baseline and structured retests.
Startups GEO Case Study: 38% Citation Rate After 90 Days from Near-Zero (Day 0-90 Proof Cycle)
Real results from multiple early-stage startup clients: how 50-72 prompt matrices across six engines documented jumps from 1-3% to 35-42% direct brand citations in 90 days using the Day 0 baseline and structured retests.
What 90 Days of GEO Actually Produces: Aggregated Results from Client Day 0-90 Proof Cycles
Aggregated data from multiple 2025-2026 client engagements showing typical citation rate progression from 3-5% on Day 0 to 35-55% by Day 90 across 50-100 prompt matrices and six engines using the Stay Citable proof cycle methodology.
The AEO Content Audit: How to Know If Your Content Is Citation-Ready
Run a complete AEO content audit to find out if your content is citation-ready for ChatGPT, Perplexity, and Google AI Overviews. Checklist, scoring, and fixes included.
How to Write Content That AI Assistants Quote Verbatim
Learn the proven structural and linguistic techniques that make AI assistants like ChatGPT, Perplexity, and Gemini quote your content directly in their answers.
Entity SEO: How to Get Your Brand into AI Knowledge Graphs
Learn how entity SEO and knowledge graph optimization get your brand cited by ChatGPT, Gemini, and Perplexity. Structured data, schema, and entity strategy explained.
GEO vs SEO: The Critical Differences You Need to Know
Understand the critical differences between Generative Engine Optimization (GEO) and traditional SEO. Learn how to adapt your strategy for AI search engines.
How to Get Cited by ChatGPT: Brand Visibility in LLMs
Discover how to get your brand cited by ChatGPT. Learn proven Answer Engine Optimization (AEO) strategies backed by the Princeton GEO paper.
How to Get Your Brand Cited by ChatGPT, Perplexity, and Gemini
Discover the exact, step-by-step process to optimize your digital content for AI citations and increase your brand's visibility on ChatGPT and Perplexity.
Local Business AEO: Getting Your Location Cited by AI Assistants
Learn how local businesses can get cited by ChatGPT, Perplexity, and Google AI Overviews. Covers Google Business Profile, LocalBusiness schema, and voice search AEO tactics.
The Complete Guide to Structured Data for AI Citation
Learn how JSON-LD schema markup helps ChatGPT, Perplexity, and Google AI Overviews understand and cite your content. Covers FAQPage, Article, Organization, HowTo, and SoftwareApplication schema.
Voice Search & AI Assistant Optimization: The Complete AEO Playbook
Voice search handles billions of queries daily. Optimizing for AI assistants requires different content structure than text SEO. Here's the complete AEO playbook for voice.
What is Generative Engine Optimization (GEO)? The Complete Guide for 2026
Learn what Generative Engine Optimization (GEO) is, how it differs from SEO, and actionable strategies to get your brand cited by AI models like ChatGPT.
Ready to get your brand cited by the AI tools your buyers actually use? Get the free citation audit + 60-90 day roadmap in 5 business days. No credit card. No obligation.